GM App Mobile Shop
OVERVIEW
With the updated GM mobile app I also contributed to, there was an opportunity to create and maintain a new high-traffic input to GM eCommerce with a mobile shop. Over the course of six months I worked with a technical and business team to create a new area of the mobile app specific to shopping for your vehicle.
DURATION
January 2022 - Today
METHODS
User Research, Wireframes, Low Fidelity Prototypes, High Fidelity Prototypes, Data-Tracking
MY ROLE
As the lead designer for this project, I set strategy, timing, and worked with other designers on deliverables.
DELIVERABLES
Finished and annotated wireframes, flows, and continued development support of features. Support for new products, and gradual upgrades to the experience. Lists of enhancements for the backlog.
RESULTS & NEXT STEPS
Post launch, a massive traffic increase has been tracked from the mobile app to the eCommerce, leading to increased sales, product discovery, and customer engagement.
More info available during in-depth portfolio walkthroughs.