Image courtesy of General Motors
GM Vehicle Connectivity Apps
OVERVIEW
GM's mobile apps (for Cadillac, Chevrolet, Buick, and GMC) were due for an overhaul as the landscape of vehicle connectivity is rapidly changing. I worked with a growing team to redesign the app to meet the market needs and updated capabilities of GM's new vehicles, doing everything from managing the feature mapping of the app to launching new features such as advanced remote start controls, the inbox, 2FA, a revamped roadside assistance feature, and EV-specific features.
DURATION
August 2020 - Today
METHODS
App 'Site' Maps, User Interviews, Wireframes, Low Fidelity Prototypes, High Fidelity Prototypes
MY ROLE
For these features I worked with the business and development stakeholders to design features that met business needs, while being technically executable and user-focused. I also worked to smooth out design concerns, launch user research, present work to leadership, and handle discussions to align differing needs between our various stakeholder groups. As the app is a focal point for many other parts of the company, handling conversation and addressing concerns and priorities is a large part of my role.
DELIVERABLES
Finished and annotated wireframes, flows, and continued development support of features. Lists of enhancements for the backlog.
RESULTS & NEXT STEPS
Post release of the new app framework, app usage went up while maintaining a high app-store rating.
More info available during in-depth portfolio walkthroughs.